Details 02 March 2021
The recent chronicles of the digital currency world have become the topic du jour, from Tesla buying US $1.5 billion in bitcoin, to regulatory warnings, to the U.S. Treasury Secretary Janet Yellen expressing her concern over the cryptocurrency. Closer to home, the central banks of China and UAE have launched a joint Hong Kong-Thailand initiative to explore the capabilities of Central Bank Digital Currencies, or “CBDCs”.
Some start-ups I have spoken to in the cryptocurrency space feel as though they are at the mercy of these narratives and the major competing forces behind them. Fear, uncertainty or doubt (or FUD ) is no stranger to the sector, but what has once resided on the likes of Twitter, Reddit and Telegram is now heavily in the mainstream. So this begs the question, what five things can brands in the cryptocurrency space do to protect their reputation and get on the front foot?