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To Sue or Not to Sue: Nike s Satan Shoe Conundrum | This Week in Fashion, BoF Professional

To Sue or Not to Sue: Nike s Satan Shoe Conundrum | This Week in Fashion, BoF Professional
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Judge Orders Lil Nas X Satan Shoes to Not Be Sold

1 Apr 2021 A federal judge ordered pop star Lil Nas X’s “Satan Shoes” to cease being sold, siding with Nike after it filed a lawsuit against the design company MSCHF Product Studio, which Nike says customized the Air Max 97 shoes without permission. The “Old Town Road” singer caused chaos last week following the unveiling of his limited edition satanic-theme shoes, which are said to contain a drop of human blood. The initial unveil caused confusion and uproar from fans who thought the shoe was made in collaboration with Nike, which the company ultimately denied. Nike followed up with a lawsuit on Monday against MSCH Product Studio, contending it customized the Nike Air Max 97 without the company’s “approval or authorization” and adding that the move would ultimately cause “confusion and dilution.”

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