Shares
This Sunday, vegan and cruelty-free haircare brand Odele is launching three new products and expanding its distribution to an additional 500 Target stores nationwide for a total of 1,500 stores. Minneapolis-based entrepreneurs Lindsay Holden, Britta Chatterjee, and Shannon Kearney came together last year to fill a missing gap in the haircare industry, namely for salon-quality products with clean ingredients at accessible price points. “His, hers, mine, ours … our shower shelves were overcrowded with bottles, jars, and tubs for me, my husband, my kids. It felt excessive,” Holden, a former Senior Buyer at Target, said. “We all wanted safe, high-performance, straightforward products why wasn’t there a brand that addressed all of our needs, in one? … That’s where the idea for Odele was born.”