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By Daniel Selwood2021-03-01T11:25:00+00:00
Source: Modern Baker
Modern Baker is set to roll out its new Superloaf – a high-tech bread product that supports normal immune function while providing fewer calories than traditional wrapped bread. Here are 10 facts about the loaf.
1. Superloaf is the world’s first ‘smart loaf’, claims Modern Baker co-founder Leo Campbell. It is meant as a healthier alternative to standard wrapped bread. “Superloaf is the first real step in our mission to democratise healthy baking, for the common good,” he says. “Industrial bread is the UK’s most eaten ultra-processed food. Superloaf represents a massive step away from this.”
Superloaf will be available from early March exclusively via Amazon Fresh
Oxford supplier Modern Baker has unveiled what is claims is the world’s first ‘smart loaf’ – a hi-tech bread that supports normal immune function while providing fewer calories than traditional bread.
The result of five years’ R&D, the seeded Superloaf contained “a unique blend of fibres” and “plant chemicals” said Modern Baker co-founder Leo Campbell. It was “designed to optimise your gut health”, which in turn supported immunity.
The 800g sliced loaf (rsp: £2.50) contains 208kcals per 100g – about 23% fewer calories than standard seeded bread. “We’re in the low end of any kind of bread,” Campbell added. “Without the seeds, we’d be at about 160kcals per 100g.”