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How has the uncertainty and unrest of 2020 impacted the way brands are ushering in the Lunar New Year? We speak to Spencer Ball, creative director of Anthem Singapore, to find out.
The Lunar New Year is one of the most important and festive celebrations in the lunar calendar, and when beauty brands go all out to connect with their Chinese consumers.
This year’s celebrations, however, follow one of the most turbulent years in recent history, which has undoubtedly created a long-lasting impact on the beauty and personal care industry.
Ball believes that the latest crop of Lunar New Year beauty collections is reflective of the unprecedented year we have experienced.
SK-II s big XO for Year of the Ox
published : 26 Jan 2021 at 04:00
2 André Saraiva s graffiti alter egos, Mr & Mrs A, with the SK-II Pitera Essence XOXO New Year Limited Edition.
Last year, Disney s original Mickey Mouse adorned the bottle of SK-II s limited-edition Facial Treatment Essence. Representing the Year of the Rat, the cheerful anthropomorphic mouse seemingly demonstrates the pat pat method used in applying the iconic treatment essence.
Likewise, the Year of the Ox is whimsically celebrated with hugs and kisses and happy reunions, portrayed through a collaboration with artist André Saraiva, known for his Love Graffiti concept.
Saraiva s graffiti alter egos, Mr & Mrs A, can be seen expressing their love for Pitera at SK-II counters and on limited-edition sets, as well as sharing hugs and kisses with brand ambassadors in campaign images.