Amazon told to rethink new app logo over its resemblance to Adolf Hitler
Amazon s new icon for its smartphone app has been mocked online by some customers who have joked that it looks like Adolf Hitler. Many have urged the brand to rethink the design
12:15, 29 JAN 2021
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Rejoice! Amazon’s new app icon isn’t just a logo in a white box
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It looks like Amazon is rolling a new app icon on iOS, and unlike countless other recent app redesigns, it isn’t just a logo dropped inside a white background! Rejoice! The new icon cleverly takes cues from perhaps Amazon’s most recognizable “product” its shipping boxes and their bright blue tape.
Whoever worked on this new app design, which will be instantly recognizable on your home screen, deserves a raise.
Correction: We’ve updated the headline to clarify that the new design is an icon, not a logo.
2021-01-26 09:40:59 UTC
You may have stopped noticing it, but the logo of Amazon s mobile app hasn t changed in ages â it simply said Amazon over a blue shopping cart on a white background, and it wasn t exactly modern.Â
Now, The Verge noticed that the company has a new, more colorful, and frankly just plain nicer smiley logo. It s not yet live everywhere, but it s visible in a few places, such as the Amazon app page on Apple s UK App Store.Â
Image: screenshot: apple / amazon
The new icon has only three elements: Amazon s smile logo, a blue haircut and a brown background, all obvious nods to Amazon s shipping boxes (below).Â
Hilarity as Amazon’s brand new logo ‘looks like grinning HITLER’
Harry Pettit, Senior Digital Technology and Science Reporter
26 Jan 2021, 11:03
Updated: 26 Jan 2021, 11:38
AMAZON may want to rethink their new iPhone app icon after jokesters on social media compared it to Adolf Hitler.
Rolling out on iOS this week, the image is meant to resemble one of the US shopping giant s brown delivery boxes emblazoned with its smile logo.
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Amazon s new logo looks like the smile and trimmed moustache of Hitler, according to social media jokestersCredit: The Sun
A strip of the firm s recognisable bright blue tape spills over the top of the box. A handful of Twitter users see the icon a little differently, however.