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+ space with Niagen® from ChromaDex
ChromaDex Corp. (NASDAQ:CDXC) announced today it entered into a strategic supply agreement with Health & Happiness (H&H) Group, a global leader in premium health, human and pet nutrition and personal care brands. The agreement provides H&H Group with rights to ChromaDex’s patented nicotinamide riboside ingredient Niagen®, the sole active ingredient in Tru Niagen®, for exclusively formulated Swisse® products. Tru Niagen® is an industry-leading, award-winning dietary supplement that helps users Age Better® by safely and effectively increasing NAD
+ (nicotinamide adenine dinucleotide) levels which are critical to healthy cellular function and vitality. Levels of NAD
Press release content from Business Wire. The AP news staff was not involved in its creation.
ChromaDex and Health & Happiness (H&H) Group Announce Supply Agreement for Niagen®
April 28, 2021 GMT
LOS ANGELES (BUSINESS WIRE) Apr 28, 2021
ChromaDex Corp. (NASDAQ:CDXC) announced today it entered into a strategic supply agreement with Health & Happiness (H&H) Group, a global leader in premium health, human and pet nutrition and personal care brands. The agreement provides H&H Group with rights to ChromaDex’s patented nicotinamide riboside ingredient Niagen®, the sole active ingredient in Tru Niagen®, for exclusively formulated Swisse® products. Tru Niagen® is an industry-leading, award-winning dietary supplement that helps users Age Better® by safely and effectively increasing NAD + (nicotinamide adenine dinucleotide) levels which are critical to healthy cellular function and vitality. Levels of NAD + decline with age as well as metabolic stressors including stress on the im
April 13 2021, 9:39 am | BY Ricki Green | 16 Comments
H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across its teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio Gen C to develop its global creative platform.
The campaign celebrates a love of humans, launched with a film that features H&H Group team members and their families, in a powerful and emotive montage supporting the tagline “For the Love of Humans.”
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