Xiaomi once again led the India smartphone market with 26 per cent market share in Q1 2021, as total shipments grew 23 per cent (on-year) to reach over 38 million units in the January-March period, a new report said on Monday. The report .
India s smartphone industry grew 23% in Q1; Xiaomi leads, Samsung second
Chinese smartphone brand Xiaomi led from the front, retaining its number one position even though it suffered a 5-percentage-point drop in market share from 31 per cent in Q1 2020 to 26 per cent
Sumant Banerji | April 26, 2021 | Updated 23:16 IST
KEY HIGHLIGHTS
Xiaomi led the market in Q1 2021 with a 26% shipment share accounting for five out of the top 10 smartphone models.
Samsung was second, logging the highest growth at 52% and a 20% share, up from 16% last year.
OnePlus led 5G smartphone shipments with 33% share. Chinese brands together accounted for 75% share in the quarter.
Second COVID wave likely to dampen demand in the next few quarters.
India s smartphone industry grew 23% in Q1; Xiaomi leads, Samsung second businesstoday.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesstoday.in Daily Mail and Mail on Sunday newspapers.
January 28, 2021
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Higher demand post-lockdown, strong promotions on online channels and new use cases drove the smartphone market
India’s smartphone shipments declined by 4 per cent Year over Year (YoY) to reach over 150 million units in 2020, according to a report by Counterpoint.
“The high consumer demand post-lockdown, as well as strong promotions on online channels and new use cases like e-learning and work from home, drove the smartphone market in the pandemic-hit year,” the report said.
India’s mobile handset market also declined 9 per cent YoY in 2020 owing to a decline in feature phone shipments. The feature phone market declined 20 per cent YoY decline “as consumers in this segment were the worst hit by the lockdowns,” the report said.