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The Health-Economic Benefits of Self-care in Europe.
The study, which is based on insights collected in a literature research with around 300 scanned articles and interviews with relevant stakeholders, found four key barriers that Europe must address in order to improve everyday health: health literacy, investment in preventive healthcare, awareness of self-care by healthcare professionals (HCPs) and access to over-the-counter-medicine in some markets.
WHY IT MATTERS
The report exposed the barriers and opportunities to people managing their everyday health. It found that 80% of Europeans accept that it is their responsibility to manage their own health and are willing to do so but only 2 in 10 feel very confident in managing their own health.