Trust in technology is declining globally.
Report highlights organizational design principles that can drive more ethical behaviour in technology.
As new technologies, such as artificial intelligence (AI), quantum computing and blockchain become mainstream, and their practical uses more pervasive, myriad new business opportunities will be created.
All too often, technology can have unintended implications; facial recognition software used inappropriately, or customer data sold for profit without the user’s knowledge, can create an environment of mistrust between makers, sellers and buyers. Trust matters
Research conducted by Edelman shows that 66% of people worry that technology will make it impossible to know if what they re seeing or hearing is real. Consumers also believe that data privacy is critical, according to research by Deloitte, 53% of global consumers surveyed would never use a company’s products if their data is sold for profit.
December 10, 2020
Kay Firth-Butterfield, head of Artificial Intelligence and Machine Learning, World Economic Forum. courtesy World Economic Forum/Sikarin Fon Thanachaiary
SAN FRANCISCO The World Economic Forum on Thursday launched a new report that outlines how organizational leaders can influence their companies and encourage the responsible use of technology and build ethical capacity.
“Ethics by Design” An Organizational Approach to Responsible Use of Technology integrates psychology and behavioral economics findings from interviews and surveys with international business leaders. It aims to shape decisions to prompt better and more ethical behaviors.
The report promotes an approach that focuses less on individual “bad apples” and more on the “barrel”, the environments that can lead people to engage in behaviors contrary to their moral compass. The report outlines steps and makes recommendations that have proven more effective than conven