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Even prior to the pandemic, retailers were racing to deploy order management software (OMS) to have a single version of the truth for their inventory and customer information. COVID-19 has only sped the process according to this research study titled The Order Management Software Market.
Retailers are racing to compete with Amazon and Walmart. To do so, they must get to a single version of the truth on customers so that their stores become an advantage. They must turn their stores into a competitive advantage and they must be able to fulfill orders from anywhere. To do so they are investing heavily in Enterprise Order Management. In fact, the Enterprise Order Management system is the core for retail going forward. Having that single order management system that allows for shipping from the warehouse, pick up at the store, or simply traditional store fulfillment is key to not only surviving but thriving in the future.