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Ferrari Chooses AWS Machine Learning for Racing and Road Operations
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Ferrari will use AWS machine learning, analytics, and compute capabilities across the organization, including the Formula One team Scuderia Ferrari.
The Italian automotive company has announced the agreement, which is both technological and commercial. Ferrari will use AWS services to simplify the design and testing of its cars, offering customers new driving experiences. Additionally, Scuderia Ferrari plans to use AWS to launch a digital fan-engagement platform via its mobile app.
Ferrari will use AWS s global infrastructure, including the AWS Europe (Milan) region, and breadth and depth of services to streamline design and testing of its cars, giving customers better driving experiences.
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