Mondelēz cements cookie and cracker footprint down under with Gourmet Food Holdings acquisition The Oreo maker has snapped up the Australian company – which holds a strong position in the attractive premium biscuit and cracker category – for an undisclosed amount from Sydney-based private equity firm CPE Capital.
Gourmet Food’s brands – which include OB finest, Olina’s Bakehouse and Crispbic – are category leaders in the crackers and biscuits category in Australia and New Zealand, notably setting trend innovations specifically within the health and wellbeing segments.
“With fast-growing premium and wellbeing products, strong customer relationships and agile, local manufacturing, these brands will be a great complement to our local portfolio,” said Maurizio Brusadelli, Mondelēz International’s EVP and president of the Asia Pacific, Middle East and Africa (EMEA) regions.
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Mondelez to enter crackers category in Australia
Mondelez International has entered what it calls the premium biscuit and cracker segment in Australia and New Zealand with an agreement to acquire Gourmet Food Holdings.
The US-based snacking and confectionery major, owner of the Cadbury chocolate range and Oreo snacks, said the crackers deal is a strategic fit, with plans to accelerate Gourmet Food s growth, leveraging its manufacturing, research and development capabilities .
Current owners, Sydney-based private-equity firm CPE Capital, formed Gourmet Food in 2018 - when the investor was known as Champ Private Equity - through the merger of MaxFoods and Fine Food Holdings. Media reports in Australia suggested in January the private-equity firm had put the company on the market, with Mondelez understood to be one of the interested parties, along with other private-equity businesses.
Provides attractive platform to drive broader biscuit portfolio in Australia and New Zealand
CHICAGO, March 09, 2021 (GLOBE NEWSWIRE) Mondelēz International (Nasdaq: MDLZ) today announced it has entered into an agreement to acquire Gourmet Food Holdings Pty Ltd, a leading Australian food company with a strong position in the attractive premium biscuit and cracker category. Terms of the transaction were not disclosed.
Gourmet Food’s brands, including
OB finest, Olina’s Bakehouse and
Crispbic, have grown to become category leaders in the premium crackers and biscuits segments throughout Australia and New Zealand (ANZ) through on-trend innovations, including health and well-being offerings.