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The Opportunities For Plant Based Dairy Alternatives

Taste is tops in consumers yogurt priorities, survey finds

Dive Brief: Nearly half of consumers (48%) consider taste a top reason for eating yogurt, according to new research from the International Food Information Council (IFIC). Health benefits (38%) and nutritional value (37%) round out the top three. Consumers who eat yogurt for its health benefits do so for general health and wellness (70%) and digestive/gut health (60%). Consumers who eat yogurt for its nutritional value prioritize protein (39%) and calcium content (31%). Nearly one out of four shoppers seek yogurt with natural claims, with one in five looking for low-fat claims. Shoppers who buy dairy yogurt are more likely than those who buy plant-based to prioritize low/reduced sugar, according to the IFIC survey. Plant-based consumers are more likely to prioritize natural and high protein claims. All yogurt shoppers are facing option overload, as manufacturers introduce a flurry of both dairy- and plant-based options with different claims and qualities, to stand apart in

Legislative food labeling proposals get high marks from farm groups

Three legislative proposals to protect the terms meat, milk and dairy products are moving ahead in the Wisconsin legislative session and are getting high marks from farm groups. During a hearing of the Wisconsin Senate’s Agriculture Committee, the Wisconsin Farm Bureau Federation (WFBF) submitted testimony in support of the three bills saying that the legislation “recognizes the value of the trust our farmers have spent years building in the marketplace” and that it allows Wisconsin to “join other states whose food producers also rely on the accepted terminology in the markets.” A national research study found that plant-based products labeled with dairy terms such as “cheese” led about one-quarter of consumers to believe that the product contained milk. “We would like Wisconsin agriculture to be positioned to join with those who stand to protect the food markets we have worked so hard to establish,” said Debi Towns, Senior Director of Governmental Relations for W

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