U.S. sales of plant-based meat, dairy and eggs outpace sales of conventional products for third consecutive year.
Apr 08, 2021
New data released by the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI) shows U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total plant-based market value to $7 billion. This growth in dollar sales was consistent across the nation, with more than 25% growth in every U.S. census region.
The plant-based food market grew almost twice as fast as the total U.S. retail food market, which increased 15% in 2020 as COVID-19 shuttered restaurants and consumers stocked up on food amid lockdowns. Fifty-seven percent of households now purchase plant-based foods, up from 53% in 2019. GFI and PBFA commissioned the data from SPINS and custom refined the data to reflect only plant-based products that directly replace animal-based products.
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Retail sales of plant-based alternatives to animal products surged by 27 percent to $7 billion in 2020, according to new data compiled by SPINS on behalf of trade group Plant Based Foods Association (PBFA) and advocacy nonprofit The Good Food Institute (GFI). In 2020, the plant-based food market grew twice as fast as the overall retail food market, which increased by 15 percent last year. Additionally, dollar sales of plant-based foods grew by more than 25 percent in every US Census region. When it comes to household penetration, 57 percent of Americans now purchase plant-based alternatives to animal products, which is up from 53 percent in 2019.
According to PBFA and GFI, the data shows that COVID-19 has pushed many Americans to consume fewer animal products and explore plant-based alternatives, a shift that is only going to increase in the years to come. “The data tells us unequivocally that we are experiencing a fundamental shift as an ever-growing number of consumers a
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