All products contain a consistent 20g pea protein per serving
Coldplay bassist Guy Berryman is making his fmcg debut with the launch of plant-based protein brand Bodyhero.
Berryman is to debut the brand in January 2021, launching initially with three SKUs.
It had been seed funded by Berryman alongside investors Phil Brown and Graham Dodridge.
Launching “just in time to help bring in a new, healthy year”, it said, the range had been designed to fulfil a gap in the plant-based market for a cleaner, simpler, tastier and easier to access plant-based protein product, said Bodyhero.
Unlike rivals in the market, it said, it was “not only its specialty-crafted attention to taste, but also its carefully curated blend of ingredients from some of the best growing regions in the world”.