With St Patrick s Day Approaching, Beverage Experts Predict The Top Drinks Of The Holiday
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Report Shows Americans Prefer To Toast St Patrick s Day By Raising An Irish Dram
thewhiskeywash.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thewhiskeywash.com Daily Mail and Mail on Sunday newspapers.
Dive Brief:
Diageo has acquired Far West Spirits LLC, which owns hard seltzer brand Lone River Ranch Water, according to a press release. Katie Beal Brown, who founded Lone River in 2019, will retain a minority interest and continue to lead it as CEO of the brand.
The brand draws its inspiration from the Texan Ranch Water cocktail, which is a tequila drink made with lime juice and sparkling water. Lone River incorporates West Texas-inspired ingredients like agave and lime juice in its three flavor offerings: Original, Spicy and Rio Red Grapefruit.
Diageo’s latest acquisition is part of its current M&A strategy, which involves adding more premium brands to its portfolio as it sees consumers seeking quality over quantity.