Australian home loan commitments soar to record-highs in late 2020
Australians are borrowing more money for property than ever before, new data released by the Australian Bureau of Statistics showed today.
The total value of new loan commitments for housing reached a record high in November 2020, rising 5.6 per cent to $24 billion.
The value of new owner occupier home loan commitments â not investors but people buying to live â rose 5.5 per cent to $18.3 billion.
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That s almost a third higher than it was in November 2019, prior to the COVID-19 pandemic.
ABS head of finance and wealth, Amanda Seneviratne, said most of the money was coming in for homes that already existed.
Don’t make a million-dollar mistake: grow the reach of your business with a multicultural comms strategy
All it takes is one misinterpreted word. David Bartlett, CEO of The Lote Agency, implores marketers to consider multiculturalism in their messaging.
January 15, 2021 10:43
by DAVID BARTLETT
According to the Australian Bureau of Statistics, there are 278 cultural and ethnic groups in Australia and around 21% of Australians speak a language other than English at home. We are, indisputably, a nation of diversity. Yet, this isn’t represented in the advertising and marketing that we see.
When it does occur to marketers that they should be engaging culturally and linguistically diverse (CALD) audiences, it’s too often a poorly funded afterthought. Often, less than five per cent of the budget is allocated to this twenty per cent of the audience and you definitely get the results that you pay for. This is a seriously untapped segment of Australian society.
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