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Every person to be counted in 2021 Census: Australia
The Australian Bureau of Statistics (ABS) today launched the 2021 Census campaign, with national advertising starting on Sunday 4 July.
The campaign will support the roll-out of Australia’s 18th Census, which is being held on Tuesday 10 August.
The 2021 Census message is that ‘Every stat tells a story’. The campaign will include tailored communication in up to 29 languages to help ensure Australia’s multicultural communities are informed and ready to participate.
Chris Libreri, Census General Manager, said the 2016 Census showed that our diversity is increasing.
“With nearly half of Australians either born overseas or with one or both parents born overseas, it’s important for our multicultural communities to have information about the Census in their language, in particular new migrants who will be doing the Australian Census for the first time.
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Aboriginal and Torres Strait Islander stories helping mob to get involved in 2021 Census: Australia
The Australian Bureau of Statistics (ABS) today launched the 2021 Census campaign, with national advertising starting on Sunday 4 July.
The 2021 Census campaign will include materials and resources to encourage all Aboriginal and Torres Strait Islander people to complete the Census in August.
Radio advertising will be translated into 19 Aboriginal and Torres Strait Islander languages.
Haidee Allan is a proud Kamilaroi woman from Tamworth NSW who is working on the 2021 Census campaign.
“The campaign shares stories of our Aboriginal and Torres Strait Islander communities and organisations that have used Census data to help plan for our future generations,” Haidee said.
Australian Treasury
The advertising campaign for the 2021 Census has today been launched by the ABS, raising awareness on the importance of the Census that will take place on Tuesday August 10.
From today, an advertising campaign will begin across TV, radio, print, digital and social media channels.
Assistant Treasurer Michael Sukkar said the commencement of the advertising campaign marked another important milestone on the path to the 2021 Census.
“We want to give Australians as much information as we can about the upcoming Census, including how it will work and what it means for them and the country,” Minister Sukkar said.
“The Census is fundamental to helping us as a nation plan for our future. Census data underpins a broad range of government, business and community decisions from major policy and expenditure to local services across infrastructure, health, education, and transport.
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