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Print advertising expected to decline 10.2% annually until 2025, PwC finds
July 19, 2021 4:32
Print advertising is expected to drop 10.2% annually until 2025, according to PwC’s latest Australian Entertainment and Media Outlook.
PwC’s report cited that the decline of overall printed circulation and advertising revenue during 2020 occurred as digitisation plans were accelerated by major publishers.
Print advertising is expected to decline by 10.2% annually until 2025, finds PwC
PwC’s report revealed that with printed circulation revenue dropping 6.7% in 2020 to $735 million, and print advertising revenue dropping more markedly by 24% to $882 million, all major publishers leaned into rapid transformation and a shift to a digital future.
Online advertising to grow 5.5% to $12.4bn by 2025, says PwC
July 19, 2021 9:12
Internet advertising is entering a “period of disruption” according to PwC’s latest Australian Entertainment and Media Outlook, as consumer-facing players, such as Google’s Chrome and Apple prepare to change how they will allow consumer data to be collected and used, with a shift towards a more privacy-centric approach.
Though Google has since delayed the implementation of its signalled change to disallowing cookies within its browser until 2023, these developments will take effect over the forecast period, and shift far more of the power over control of data into the hands of the consumer.
July 19, 2021 10:00
Growth in ad spend across Broadcast Video on Demand (BVOD) went some way to offsetting the 9.8% decline of the Free-To-Air (FTA) advertising market in 2020, according to PwC’s latest Australian Entertainment and Media Outlook.
A significant contraction in marketing budgets led to a fall in ad spend across FTA, with linear TV revenue dropping 12.1% to $3.1 billion. Meanwhile, BVOD experienced a 38.8% growth in revenue, hitting $229 million
Total free-to-air TV market [click to enlarge]
BVOD grew audience and advertising revenue, as did SVOD services, adding both subscribers and users over the past year. Average total monthly hours consumed on BVOD increased 39.9% year-on-year for the period July to December 2020.
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