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March 11, 2021 10:12
Pernod Ricard’s wine brand St Hugo has partnered with Australian Formula One driver Daniel Ricciardo for the DR3 campaign.
The campaign from Emotive marks its first work for St Hugo after being appointed to the account last October. It launched work for fellow stable brand GH Mumm soon after the appointment in November.
Daniel Riccardo and St Hugo
DR3 x St Hugo is a limited edition of fine wines, with Ricciardo working with St Hugo’s chief winemaker Peter Munro to create the collection. New wines will be released each year from the collaboration.
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The campaign will be launched on Ricciardo’s social channels and PR.