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Woolworths : venture capital arm W23 invests in Australian startup Marketplacer ahead of marketplace launch

Message : Required fields Friday 23 April, 2021: Australian e-commerce technology platform Marketplacer has become the latest homegrown startup to secure funding from Woolworths Group s venture capital arm W23. W23 s multi-million dollar investment will help Marketplacer - whose technology is used by the likes of Myer, SurfStitch, Nokia and Providoor - enhance its platform and grow into new markets. Managing Director of W23, Ingrid Maes said: W23 invests in innovative startups that accelerate our ecosystem strategy, and where long term win-win partnerships are an inherent advantage for both parties. Marketplacer is a leading platform for an increasing number of global retailers exploring third-party marketplace strategies, and will play a key role powering our own digital improvements.

E-commerce 2 0 : Marketplacer secures millions in funding from Woolies

Marketplacer Co-Founder Jason Wyatt and Ingrid Maes, Managing Director of W23. Source: supplied. Photographer: Esteban LaTessa. Melbourne startup Marketplacer has secured a multimillion-dollar investment from W23, the venture capital firm of groceries giant Woolworths, as well as a partnership with the Aussie behemoth itself. The dollar value of the investment has not been disclosed. But, speaking to SmartCompany, Marketplacer co-founder Jason Wyatt confirms it’s in the millions, and “pretty exciting” for the startup to attract the attention of such a massive retailer. The startup had already won the tender for building Woolies’ marketplace before any investment discussions began, Wyatt explains. Now, the cash injection follows a $5 million investment from Salesforce Ventures just weeks ago, and a $20 million boost back in November.

Woolworths to launch online marketplace

Woolworths to launch online marketplace Woolworths has taken an equity stake in tech start-up Marketplacer and will launch its own online marketplace later this year. Business by ELI GREENBLAT Premium Content Subscriber only Woolworths has taken an equity stake in tech start-up Marketplacer and will launch its own online marketplace later this year. The new marketplace will initially sell general merchandise typically offered by its Big W chain, followed by a broader offer that includes food and groceries. Woolworths is the latest retailer to jump on the online marketplace bandwagon, with some of the country s biggest chains inlcuding Myer, Bunnings and surfwear brand SurfStitch diving into the retail platform to attract more shoppers to their sites.

Woolworths to launch online marketplace

Woolworths to launch online marketplace
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