Sony creates 3D experience for Tate McRae
The campaign showcases Sony s Spatial Reality Display.
by Fayola Douglas
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Sony has premiered the latest instalment of its brand campaign, A Sony Collaboration Series, with a visual 3D immersive experience that brings together RCA Records artist, songwriter and dancer Tate McRae with Sony’s innovative Spatial Reality Display.
The collaboration, produced by London-based agency Ralph Creative, transports viewers into a whole new world of creativity and imagination with a unique and visually spectacular take on Tate’s hit song, “you broke me first.”
Sony’s Spatial Reality Display is a groundbreaking new product based on Sony’s award-winning Eye-Sensing Light Field Display technology. It follows the exact eye position of the viewer to create a highly-realistic virtual and 3D experience that is viewable to the naked eye, driving creators across a variety of industries to bring ideas to life in stunning 3D displays.
Artist Tate McRae + Sony Partner To Create a Mind-Blowing Visual 3D Immersive Experience for Her Hit You Broke Me First respect-mag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from respect-mag.com Daily Mail and Mail on Sunday newspapers.
Sony Electronics teams with Sketchfab to Launch 3D Robot Modeling Challenge
3D artists and designers challenged to develop new creative concepts centered on our future with robots
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SAN DIEGO, Feb. 3, 2021 /PRNewswire/
Sony Electronics Inc. has teamed up with Sketchfab, an online platform to share and sell 3D artwork, for a modeling challenge to design and showcase new innovative robot concepts. Sony Electronics recently announced its focus on 3R technology – reality, real-time and remote being their emphasis on future innovations. This challenge centers around the theme of reality with robots as an increasingly integrated part of today s new normal, and inspiring the more than 3 million artists and designers on Sketchfab to take their creativity to new heights.
Sony showcases its Spatial Reality Display at CES
When it comes to camera technology, Japanese manufacturer, Sony is doing quite well. Earlier today at CES, the company showcased its new Spatial Reality Display technology. According to the company, this is “unique eye-sensing technology” can present 3D images in a stereoscopic manner. In addition, it claims that it is much easier and convenient for designers to use for creating images. According to the description, this device still uses a traditional LCD screen with an optical lens above it to refract light and produce a 3D effect.
The display adopts a triangular three-dimensional design. This is because it needs enough distance to provide space for the lens and make work easier for designers. However, we can see that the device comes with a hollow design. The company did not give any explanation for this design.