The NACS Marketing Leadership Program is designed for mid to senior level marketing executives looking to enhance their knowledge in topics such as branding, consumer experience and analytics.
Wikoff Color Corp has elected Jennifer Ames Stuart as a director of the company, making her the seventh member of the board.
Stuart is currently serving as the associate dean of graduate and executive programs and clinical professor of marketing at the Belk College of Business at UNC Charlotte. She is a marketing strategy thought leader and has over 20 years of marketing experience in senior roles with Bayer, Novartis, and The Hershey Company.
After relocating from New Jersey, Stuart joined the marketing faculty at UNC Charlotte in 2013, where she teaches courses in the Doctor of Business Administration, MBA, and undergraduate business programs. Her research has been published in leading academic journals, including the Journal of Marketing Research, the Journal of the Academy of Marketing Science and Marketing Letters. In addition, her paper, Valuing Customers, was recognized with both the William O’Dell and the Paul E. Green awards, which are reserved for research that makes th
Incentivizing online reviews can have a positive effect on a company’s bottom line, but the investment comes with risks, according to new research from Kaitlin Woolley, assistant professor of marketing.
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College Park, Md. - Companies have often considered app adoption among their customers to have a positive impact on customer spending. According to new research from marketing professor P.K. Kannan at the University of Maryland s Robert H. Smith School of Business, higher app adoption among hotel chains could be linked to lower spending among lower-level loyalty customers, who are more likely to use apps to get the best deals.
Kannan worked with Xian Gu, an assistant professor of marketing at Indiana University, for the research, published as The Dark Side of Mobile App Adoption: Examining the Impact on Customers Multichannel Purchase, in the
Washington [US], May 2 (ANI): Researchers from the University of Arizona and the University of Utah recently examined why most scholarly research is misinterpreted by the public or never escapes the ivory tower and suggested that such research gets lost in abstract, technical, and passive prose.