The Singapore Red Cross today launched a refreshed look for Blood Buddy, its official blood donation mascot. Affectionately known as ‘BB’, Blood Buddy aims to reach and appeal to a younger generation of blood donors with a more modern and hopefully adorable image.
‘BB’ will be rolled out on public buses islandwide as well as across social media platforms.
First introduced in 2005, Blood Buddy has traditionally been recognized as a physical mascot at malls, mobile blood donation drives and outreach activities run by SRC. The rebranding comes off the back of the growing need to engage and advocate blood donation among today’s youth with a consistent brand voice.