Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]
Ah, Clubhouse versus podcasts an age-old debate.
Just kidding. But, while both of these audio tools are relatively new to the business world (in fact, Clubhouse is less than two years old), they ve both attracted large, engaged audiences.
And, even though each audio tool is vastly different, they serve similar purposes.
Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few).
Clubhouse operates on a similar principle: to encourage lively conversations and debates around a variety of niche topics. As Clubhouse Founders Paul Davison and Rohan Seth have said, The thing we love most is how voice can bring people together.
What Is Attribution Modeling and Why It’s So Important
As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts.
Attribution Modeling
In this blog post, we’ll talk about what attribution modeling is, why it’s important, the different types of attribution modeling, and some tools to help with the process. Let’s get started.
Lead Source: What Is It and Why It s Valuable To Your Team
The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges.
It also means knowing how your leads find your business how and by which method they come across your company. This is known as a
lead source.
Lead Source
In this blog post, we’ll review the definition of a lead source, why lead sources are so important, common types, and best practices for managing and tracking them.
What Is Last Click Attribution and How to Use It
For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads
want to convert.
Last click attribution can help you with this it assists in identifying which marketing touchpoint prompted a conversion in the final part of the buyer s journey.
Last Click Attribution Model
In this blog post, we’ll cover all things last click attribution including how it’s defined, what makes it unique, how your marketing team can use it, and more.
What Is Strategic Marketing?
Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you.
However, since marketing helps you attract people to your business, it’s essential to know how to attract them, and even more so who the people are that you want to attract to begin with. Without this critical information, it will be challenging to be successful in your marketing processes.
The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue.