Last Click News Today

Calculating ROI on marketing spend requires careful consideration of various data points and upfront strategy.

Google Analytics drops four attribution models and adds custom metric combinations.

Are you struggling to track the performance of your Pinterest marketing efforts on Google Analytics? Do you find it challenging to measure the impact of your Pinterest campaigns on your website’s traffic and conversions? If you answered ‘yes’ to these questions, we’d like to help. We’ll be able to use UTM parameters to ensure seamless […]

The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no doubt: its end is coming. Yet, people ar

Partnerships, Affiliate Marketing, Influencers and Influencer Marketing, Marketing Intelligence, Fraud Protection. Weve got all the terms you need to know!

Parking the issue and sleeping on the job could prove more problematic in the long run when the third-party cookie dies

This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution.

This weeks IPA Bellwether report was encouraging for the marketing industry, but theres no time to rest on laurels. Analytic Partners explain how to future-proof your brand and keep growing.

Simak panduan download sertifikat vaksin Covid-19 di pedulilindungi.id. Bisa juga lewat aplikasi PeduliLindungi.

Simak cara download sertifikat vaksin Covid-19 di pedulilindungi.id. Bisa juga lewat aplikasi PeduliLindungi.