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Are you struggling to track the performance of your Pinterest marketing efforts on Google Analytics? Do you find it challenging to measure the impact of your Pinterest campaigns on your website’s traffic and conversions? If you answered ‘yes’ to these questions, we’d like to help. We’ll be able to use UTM parameters to ensure seamless […]

It is no secret that Snapchat is one of the most popular social media platforms among young people. What is less well known, however, is how to measure the reach and engagement of Snapchat content. While Snapchat does not release detailed user data, there are a few ways to get insights into how well your […]

Recap — On September 29, the Mid-Atlantic Region was pleased to have Robyn Addis present the webinar, “Campaigns: Not just for Politicians. Building and Executing Measurable Digital...