| 19 February 2021
As Covid-19 continues to have major impact on the TV industry with possibly permanently changed audience consumption and production processes, as many as 98% of broadcasting executives regard the pandemic as having been an accelerator for change creating an irreversible impact on broadcaster plans for digital migration.
This is the top line findings of the annual trends survey from media consultancy services firm 3Vision which took feedback from senior TV industry stakeholders to provide views on what to expect from the market over the next 12 months. The company says that basically free TV groups are pushing diversification and that it was broadcasters to come out of Covid maximising the money that they can extract from the advertising market and that means diversifying, and that means increasing what they do in digital.