The Future of Advertising [Expert Predictions & Data]
In a world of banner blindness, I m sure you re concerned about the future of advertising. If you re in marketing, I ll bet it s one of your bigger concerns.
But it s a new dawn and it s a new day. And as technology and advertising continue to evolve, so will your strategies.
Below, let s dive into the future of digital, mobile, video, and TV advertising.
Future of Digital Advertising
Let s start out with some stats:
91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general (HubSpot)
Predictive Marketing: What it Is & How to Leverage It
After months of working on a marketing campaign, nothing s worse than realizing you aren t seeing the results you expected.
Unfortunately, many of us have been there. We ve put all of our creative effort, time, and numerous resources into a campaign that sounded like a great idea, but had nowhere near the expected ROI or engagement. Then, on top of watching our project fail, we ve had to deal with the awkward scenario of sharing bad performance data with our teams.
No matter how hard you try, it s impossible to know
exactly how well a campaign will do before you run it. However, there s a strategy that gets pretty close.