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The CX problem and how to solve it | Marketing Magazine

6 July 2021    4 min read Google Maps is a good model for customer experience (CX). It anticipates personal needs, it adapts and manages expectations. Ian Gerrard believes that understanding intent is key to giving every customer a Google Maps experience and using CX to make brands more meaningful. There’s a global problem with CX and it can be summed up in two intersecting statistics: 91 percent of CEOs think their companies are customer-centric, but only 13 percent of consumers would describe the brands that way. That’s one of the key insights from Havas CX’s X Index, a proprietary global report into how consumers view their customer experience. It shows that, despite a recent PWC report revealing that 86 percent of customers globally would pay more for a great customer experience and 74 percent of Australians say customer experience helps them decide between options, the corporate perception of what constitutes ‘good CX’ is failing to match the reality in the eye

World Pie Eating Championship organiser demands it be considered elite sport

World Pie Eating Championship organiser demands it be considered elite sport The organiser of the much-loved by very messy World Pie Eating Championship has told Prime Minister Boris Johnson his competitors are elite sportspeople as he urged for the PM to give the event the green light Updated The video will auto-play soon8Cancel Play now The Daily Star s FREE newsletter is spectacular! Sign up today for the best stories straight to your inboxInvalid EmailSomething went wrong, please try again later. Sign up today! When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.

World Pie Eating Championship organiser calls for it to go ahead as it s an elite sport

World Pie Eating Championship organiser calls for it to go ahead as it s an elite sport Prime Minister Boris Johnson has been urged to give special permission for the annual event to go ahead 07:25, 11 DEC 2020 Ian Gerrard and Martin Appleton-Clare go head-to-head at last year s World Pie Eating Championships (Image: ABNM Photography) For the latest news from in and around Wigan sign up to the MyWigan newsletter hereInvalid EmailSomething went wrong, please try again later. Subscribe When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.

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