6 July 2021 4 min read
Google Maps is a good model for customer experience (CX). It anticipates personal needs, it adapts and manages expectations. Ian Gerrard believes that understanding intent is key to giving every customer a Google Maps experience and using CX to make brands more meaningful.
There’s a global problem with CX and it can be summed up in two intersecting statistics: 91 percent of CEOs think their companies are customer-centric, but only 13 percent of consumers would describe the brands that way.
That’s one of the key insights from Havas CX’s X Index, a proprietary global report into how consumers view their customer experience. It shows that, despite a recent PWC report revealing that 86 percent of customers globally would pay more for a great customer experience and 74 percent of Australians say customer experience helps them decide between options, the corporate perception of what constitutes ‘good CX’ is failing to match the reality in the eye
World Pie Eating Championship organiser demands it be considered elite sport
The organiser of the much-loved by very messy World Pie Eating Championship has told Prime Minister Boris Johnson his competitors are elite sportspeople as he urged for the PM to give the event the green light
Updated
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World Pie Eating Championship organiser calls for it to go ahead as it s an elite sport
Prime Minister Boris Johnson has been urged to give special permission for the annual event to go ahead
07:25, 11 DEC 2020
Ian Gerrard and Martin Appleton-Clare go head-to-head at last year s World Pie Eating Championships (Image: ABNM Photography)
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