LMC developing ‘grass-fed’ status for NI beef
The Livestock and Meat Commission (LMC) are leading work with industry representatives and DAERA officials to develop a grass-fed standard and verification system for NI beef.
The standard will be equivalent to a similar scheme in the Republic of Ireland (ROI). It will allow NI beef to be labelled under an all-island Protected Geographical Indicator (PGI) for grass-fed beef, assuming the PGI application is approved by the EU.
In response to a written Assembly question last week, Agriculture Minister Gordon Lyons said that meetings are scheduled between officials from both jurisdictions to monitor progress.
Dale Farm redesigns brand to show off farmers' role farminguk.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from farminguk.com Daily Mail and Mail on Sunday newspapers.
Co. Down Dale Farm supplier Chris Catherwood pictured with his children on the farm
Northern Ireland dairy cooperative Dale Farm has unveiled new branding as part of a major growth strategy for the next three years.
The distinctive brand with two rolling hills, which has been used by the co-op for the last 50 years, has been redesigned to “reflect a more contemporary style” as well as better communicating its credentials as a farmer-led cooperative.
The changes will apply to both the consumer-facing brand and corporate brand and aim to protect and grow brand share as well as communicate brand purpose more clearly with consumers.