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Trends and Insight 18 Add to collection Forecast from Zenith estimates total FMCG adspend to exceed 2019 levels of spending in 2023 Zenith forecasts that fast-moving consumer good (FMCG) food and drink brands will increase their ad expenditure on digital channels by 7% a year to 2023, according to its Business Intelligence – FMCG Food and Drink report, published today. That’s well ahead of the 4% annual growth forecasts for FMCG adspend as a whole in the 12 markets included in this report . FMCG brands still rely heavily on traditional TV, spending 39% of their budgets on television advertising in 2020, compared to 24% for the average brand. Excluding China, where FMCG brands have already adopted digital advertising as their main form of commercial communication, FMCG brands spent 52% of their budgets in television, compared to an average of 26%. Their principal goal is to maximise brand awareness and reach so they are front of mind at the point of purchase for as many consum

United kingdomBen lukawskiJonathan barnardRichard kirkRising audiencesAnnual growthBusiness intelligenceSubscription videoZenith united kingdomRising audiences and investment ine commerce to drive 7 annual growth in fmcg digital adspendUnited kingdomஒன்றுபட்டது கிஂக்டம்ஜொனாதன் பர்னார்ட்ரிச்சர்ட் கர்க்ஆண்டு வளர்ச்சிவணிக உளவுத்துறை