Zenith has rowed back slightly on expectations for 2022 global ad spend growth, projecting an 8% jump in expenditure – down from 9.1% growth anticipated last December.
Global advertising expenditure is expected to grow 8 per cent in 2022, according to Zenith's latest Advertising Expenditure Forecasts report, which was released on Wednesday. This represents a minor downgrade from a little over 9 per cent growth rate provided by Zenith in December 2021.