D Spend News Today

Hulu generated over $19 million in estimated open programmatic ad revenue in North America in March 2024 on Amazon Fire TV, according to Pixalate’s...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

Leading digital automation tool enhances Amazon Advertising capabilities, providing seamless omnichannel efficiency for advertisers and agencies to...

The Two-Step, Three-Minute Tool Assesses Ad Effectiveness and Improvement Suggestions...

With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.

Despite Musk’s criticism of Media Matters’ recent research, X admits in a lawsuit filed Monday against the watchdog that advertisements on X are sometimes served next to “controversial content.”

New data indicates that misinformation about the war is spreading like wildfire on the Elon Musk-owned platform. The company denies the claims, but media buyers remain wary of the brand safety risks on X.

Report from the Ad Association and Warc shows bumper year for Christmas ad spend – which must be music to ITV’s ears after its total ad revenues fell 7%.

On a recent trip to Singapore ahead of the sixth annual Bloomberg New Economy Forum this week, Bloomberg Media CEO Scott Havens sat down with Campaign to discuss how it dealt with the drop in traffic from Facebook, which also impacted its ad revenue.

The streaming platform plans to use ultra-popular programs like Squid Game and The Crown to attract more advertising dollars, while also introducing lower-funnel, interactive formats. But the competition remains fierce.