Page 2 - D Spend News Today

Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.

Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.

On the first anniversary of its acquisition, the social platform formerly known as Twitter is a revenue-troubled and misinformation-riddled shell of its former self.

Still considered a specialist area, how can the industry persuade marketers to take podcast advertising more seriously?

New AI-enabled tools available to political media buyers through The Trade Desk seek to extend reach and improve frequency on CTV.

Key industry players from the buy side and the sell side are parsing the hottest issues in media today.

Read The Drum’s in-depth guide to networking for marketing agency CEOs. This demanding role requires c-level peer support and inter-agency learning to stay ahead. Learn more.

The automaker is investing more deeply in its partnership with the NFL with new Thursday Night Football placements on Amazon Prime Video.

Standing out during the peak shopping season is an annual challenge, so how can brands find their point of difference? We explore how to embrace real relationships and influence built on Snapchat.

The founder of alternative social platform WeAre8 and investor Rio Ferdinand want adland to get behind its utopian vision.