Page 4 - D Spend News Today

The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues.

X is requesting brands to allocate a minimum of $1,000 per month on advertisements to retain their verified status on the platform.

Twitter has flown the coop. But can a new name, logo and possibly a revamped vision for the business inspire wary advertisers to return?

Standing out during the peak shopping season is an annual challenge, so how can brands find their point of difference? We explore how to embrace real relationships and influence built on Snapchat.

As Hollywood A-listers join screen and stage writers in demanding better pay structures and protections around the use of AI in the entertainment industry, advertising insiders weigh in on how the strike could impact ad spend on broadcast and streaming television.

In a webinar with The Drum, two media moguls unpack the mounting complexities of evolving platforms and break down the challenges of omnichannel marketing to help marketers embrace the eclectic media landscape.

Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.

When done right, gaming collabs can be dreamy. But brands that don’t know their place can flop. We gathered leaders from The Drum Network to discuss the brand basics of entering the virtual realm.

Digital ad spend in Europe increased by 9.8% in 2022 and is now worth €86bn, according to the IAB Europe AdEx Benchmark study. The Drum quizzes European digital marketers on the growth.

With the ice-cream maker suspending its advertising on the platform, we look at likelihood of other brands following suit.