Page 5 - D Spend News Today

Subway UK and Ireland has dropped its biggest advertising campaign in 25 years spending eight figures on promoting its new Subway Series menu.

This beautiful world is not a homogenous blob; it’s a rich tapestry of difference. Brands must understand and reflect these nuances to truly connect, writes Dan Bowers of TMW Unlimited.

In a webinar with The Drum, two media moguls unpack the mounting complexities of evolving platforms and how to embrace the eclectic media landscape.

Globally, there’s been a slump in demand for TV (and video) advertising. The Drum explores what the market leaders are blaming it on... and how they plan to navigate it.

Your brand’s ads should enlighten, engage and supercharge your metrics. Once that changes, it’s time to take a look at how to combat ad fatigue to keep viewers coming back for more.

Mike White of Lively encourages brands to trade Big Tech platforms for the opportunity to scale content and build community through their own brand ecosystems.

An impressive roster of sports and pop culture icons star in the league’s commercial ahead of the 2023 NBA Finals, ‘We are all in the finals.’

Dr Daniel Knapp shares his recent presentation from the Retail Media Landscape conference, exclusively for members of The Drum Plus.

How can paid media marketers deliver results amid the economic slump? Yasmin Williams of digital growth agency Impression gives some pointers.

Simon Harwood, head of strategy at the7stars, looks at how AI has replaced metaverse in the marketing tech hype cycle and explains how the two may be closer linked than we've previously assumed.