Page 7 - D Spend News Today

A shift from the 'cord-cutting' narrative, an eye on the dreaded 'reach plateau' and the increasing importance of data clean rooms: Ampersand's Andrew Ward spells out the biggest trends shaping media planning, buying and selling in TV and premium video today.

Spotify is investing in tech that easily converts broadcast audio to podcasts. What does that mean for broadcasters’ ad revenue?

Reports suggest that Samsung is ditching Google as its default search engine in new handsets.

Will they stay or will they go? Caroline Gosney of Make Honey reflects on how Elon Musk has alienated Twitter users by introducing paid blue ticks, and what this could mean for the future of advertising on the platform.

The platform will house more content under one roof and bring a wider range of audiences to advertisers willing to pay for premium placements. Media experts believe the move could render Warner Bros. Discovery a more formidabble challenger to Netflix.

With high inflation, a publishing landscape facing layoffs, budgets getting tighter and cookie deprecation accelerating signal loss on the open web, it's high time for media players to invest more seriously in automation, argues Frequence‘s Steve Han.

Conversions and brand get all the attention, but engagement is the hidden gem, argue Razorfish’s Sisi Zhang and Rob Silver.

New privacy norms are driving signal loss for marketers. But losing the ability to track users doesn’t mean losing the ability to measure marketing impact, says Betsy Ray of marketing agency Kepler.

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

Issues with opaque and misrepresented measurement systems have robbed the industry of its most precious resource - trust. How can we get it back?