Page 9 - D Spend News Today

Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility, always-on prioritization, authenticity, accountability, and trust will be essential for navigating this changing world and building strategies that are future fit.

Cannes was, as ever, a hotbed of tech news from the latest metaverse activations to TikTok trends. But the reality is that the most important tech news took place outside the marketing festival – developments that will have ramifications for the marketing and media worlds for the foreseeable future. Here, then, is all the tech news you missed while sipping wine on the Croisette.

Amazon Web Services (AWS) is rolling out its latest tool to navigate the shift to the cookieless future.

L’Oréal and Louis Vuitton Moet Hennessy (LMVH) have both taken tentative steps into the metaverse. Senior leaders explain how they’re approaching this new space – from deciding which brands in their portfolios are best suited to the emerging environment to how they find the budget to fund their experiments.

For his Cannes Lions keynote, P&G’s brand chief Marc Pritchard urged marketers to “double down” on creativity and innovation to drive brand growth against crippling economic headwinds. A noble challenge, but it is one that S4 Capital founder and executive chairman Sir Martin Sorrell doubts the market will respond favorably to.

A provocative advert that confronts its viewers with cannibalism has been lauded at the Cannes Lions International Festival of Creativity, securing the Entertainment Lions Grand Prix and a first-ever win for Sweden.

Per a new multi-year agreement between LG’s advertising arm and Magnite, the largest independent supply-side platform, advertisers and publishers will gain exclusive screen-level content data. Ultimately, the move could help reduce ad waste and maximize brands’ ad spend.

For his Cannes Lions keynote, P&G’s brand chief Marc Pritchard urged marketers to “double down” on creativity and innovation to drive brand growth against crippling economic headwinds. A noble challenge, but it is one that S4 Capital founder and executive chairman Sir Martin Sorrell doubts the market will respond favorably to.

DoubleVerify has teamed up with Brian O’Kelley’s Scope3 to build out a new measurement tool designed to provide advertisers with a detailed picture of how their campaigns contribute to CO2 emissions.

Zurich is positioning itself as an environmental champion with ‘Upcycled,’ the insurance giant’s first sustainable TV advertising campaign.