Page 6 - D Spend News Today

A new ad from the Nestlé USA-owned water brand sees the Kansas City Chiefs quarterback and Stranger Things star hydrate before pursuing their dreams.

The optical products retailer is taking ads with subtitles to the big screen to alert cinephiles: ‘If you have trouble reading this, you need your eyes checked.’

A tech slowdown is impacting the marketing industry. What do experts believe will follow – a return to form or a changed technology market?

From a focus on new cross-platform currencies to growing demand for hybridized linear-streaming solutions, these are the top trends that will define this year’s upfronts and NewFronts, according to leaders in the TV and media space.

The VAB’s chief executive anticipates that the change will significantly slow Nielsen’s plans to launch its cross-channel currency Nielsen One, although Nielsen disputes this assessment.

Device maker Roku is working with grocery delivery company Instacart to provide brands with new measurement insights that tell them when their streaming ads yield product purchases.

The latest IPA Bellwether report shows that UK brands have kept their confidence in marketing teams despite the cost of living crisis, but we may be seeing some worrying trends in the data.

We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of traditional formats and platforms. On this episode we speak to experts in traditional channels - linear TV; radio; print; analog billboards; direct marketing - to hear how they see those channels developing.

A shift from the ‘cord-cutting’ narrative, an eye on the dreaded ‘reach plateau’ and the increasing importance of data clean rooms: Ampersand’s Andrew Ward spells out the biggest dynamics shaping media planning, buying and selling in TV and premium video today.

Why your brand should be using Pinterest more. With key stats and statistics, as well as a run-down of key Pinterest tools.