How Visionworks Increased Conversions by Bringing Customers Into Focus
Just like glasses, clear customer vision is a “need to have” for marketers looking to maximize their ROI from digital advertising campaigns.
Source: adweek.com
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The Drum | Visionworks Ads Disguised As Trailers With Subtitles Test Moviegoers' Eyesight
The optical products retailer is taking ads with subtitles to the big screen to alert cinephiles: ‘If you have trouble reading this, you need your eyes checked.’
Source: thedrum.com