Hunter Terry News Today

Netflix added 9.3 million subscribers in Q1 2024, hugely surpassing analyst estimates, and now has 269.6 million subscribers globally, further asserting the com

FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easi

Landmark study of 5,000 American subscribers shows the impact of ads, bundling, and password-sharing crackdowns on the US subscription economy.

In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever.

Hunter Terry of Lotame discusses Amazons new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldnt sleep on the powerful impact of Amazons ad push.

Hunter Terry of Lotame discusses Amazons new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldnt sleep on the powerful impact of Amazons ad push.

After rate hikes earlier this year, streaming providers are offering bundling and/or price breaks to customers to either encourage sampling or maintain subscriptions.

As TV and streaming companies adapt to new terms and deal with the fallout of months-long strikes, the consumer experience of streaming could change.

Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a permanent shift.

Industry insiders say the landscape of entertainment has changed for good. Can advertisers adapt?