Kerv Interactive News Today

In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever.

Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered…

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/PRNewswire/ -- KERV Interactive, a digital advertising platform, today announced strong results from the first half of 2022, with revenue from the first...

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Video data platform IRIS.TV has partnered with addressable TV provider Finecast US to make IRIS-enabled contextual targeting and brand safety tools available di...

Seven launches shoppable ad experience 7ACT April 20, 2021 11:01 Seven West Media (SWM) has announced a partnership with Kerv Interactive, to deliver a shoppable ad experience, 7ACT. The product will enable advertisers to have even greater access to consumers, inserting QR codes into video assets, enabling brands and content to showcase products and other relevant information in programs and ads. 7ACT is launching with a programmatic-first partnership with Matterkind and Initiative, to develop...