Page 3 - D Spend News Today

So why exactly are brands forgoing the crucial Gen X group? The answer could simply lie in the fact that brands tend to plan their advertising budgets around expanding their customer base and increasing their sales funnel.

Industry insiders say the landscape of entertainment has changed for good. Can advertisers adapt?

Read the media mogul’s full resignation letter here.

Standing out during the peak shopping season is an annual challenge, so how can brands find their point of difference? We explore how to embrace real relationships and influence built on Snapchat.

As billionaire X owner Elon Musk expresses intent to get all users on the paid subscription train, industry experts see trouble on the horizon for the business’ bottom line.

Two reports in as many months have raised red flags over media quality and reporting, as well as problematic ad placements on YouTube.

And what the ad industry really thinks of her efforts to revitalize the company‘s ailing advertising business.

The school season presents opportunities for brands to boost their recall, favorability and purchase intent among parents and young consumers on the social platform.

The world’s got big problems, says Lively’s Tina Mulqueen. But using big brands’ advertising budgets intentionally just might contain an answer.

Preserving government adverts for only public-owned media is likely to cripple the media industry in Uganda.