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MARKETING-INTERACTIVE breaks down what loud budgeting really is and how marketers can leverage it successfully.

So why exactly are brands forgoing the crucial Gen X group? The answer could simply lie in the fact that brands tend to plan their advertising budgets around expanding their customer base and increasing their sales funnel.

If you haven't yet heard, the retail space has a new trending TikTok term that is all the rage. Called 'girl math', the trend involves rationalising big purchases by breaking them down using largely ambiguous justifications such as the fact that you will use it for a certain amount of time or