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March 12, 2024
Solution will bring unparalleled content transparency and program specific insights to streaming video across OTT and CTV – powered by DV’s AI technology. ...
March 12, 2024
DoubleVerify and NBCUniversal Expand Partnership To Launch First-of-its-Kind Program-Level Measurement Solution Solution will bring unparalleled content...
August 18, 2023
Two reports in as many months have raised red flags over media quality and reporting, as well as problematic ad placements on YouTube.
May 16, 2023
Publishers are agreeing to share more signals, but there is still too little data.
May 3, 2021
What are the biggest changes media buyers are seeing in TV? The 2021 TV upfronts are underway, and they are like no other. The pandemic had an indelible effect on how consumers view content and the marketplace is being forced to react. As part of our deep dive into the future of TV, The Drum asks three top media buyers to offer their assessment of the biggest changes they are seeing right now. Here’s what they have to say... 1. Network ratings erosion. Anyone see the Oscars? That’s a rhet...
April 26, 2021
American viewers are set to stay streaming through the summer Summer is coming. Americans are being vaccinated in droves. But as they leave their homes, will they leave all of their favorite streaming services behind, too? According to an exclusive study conducted by The Drum in conjunction with YouGov, the answer is no. Premium streaming viewing habits seem indelible. However, adoption of some ad-supported video on demand options may still take time. Who needs sunshine? Americans are sticking ...