It joins the flood of restaurant companies that have unveiled new designs inspired by the coronavirus pandemic. Fast-food chains like Yum Brands Taco Bell and Restaurant Brands International s Burger King have focused their new designs on making delivery and digital orders even more convenient.
But the fast-casual segment, which includes Sweetgreen and Chipotle Mexican Grill, has been influenced by the success of drive-thru lanes. Drive-thru orders grew by 24% across the restaurant industry in October, according to The NPD Group. Like Sweetgreen, Shake Shack will open its first ever drive-thru lane in 2021. And Chipotle, which has been building its Chipotlanes for several years, is planning to add even more drive-thru lanes as same-store sales at those restaurants outpace the rest of its footprint.
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In the final stretch of 2020, we want to take a look at a few key learnings from the advertising industry this year. From big to small players, everyone had to handle the Covid-19 pandemic, global confinement and the ‘new normal’, which created some awe-inspiring commercial moments.
Less is more – deliver your message
In this fast-paced era, consumers don’t want commercials wasting their time. They want meaningful ideas and content. Brands don’t need lengthy and expensive productions in order to spread their word or make their audiences feel inspired.