Appetite Creative News Today

Companies are overwhelmingly likely to connect their packaging production to their digital marketing or online presence according to new research, as they seek to gain extra value from their marketing.

The stars are aligning on multiple relevant fronts: consumer behavior, legislation, technology, and data management and capacity. This confluence of advancements is slowly but surely unlocking the potential of active and intelligent packaging.

October's food and beverage highlights: wrapper-less snack bars, Coca-Cola's rPET move, Pepsi's packaging diversity, recycling Halloween candy wrappers.

Two juice brands recently rolled out web app-based, smart packaging experiences for their customers with the help of connected packaging studio Appetite Creative.

Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive

Companies are using augmented reality labels on their products to share videos and animations.

Companies are using augmented reality labels on their products to share videos and animations.

If you're looking to connect with your audiences, support, educate and to learn more about them, then connected packaging/experiences are the best way to do that. Technologies such as QR, NFC and Bluetooth allow brands to turn their products, packaging, the retail space into marketing channels. Each technology is optimised for different use cases and each has its strengths and weaknesses. In the following, each technology will be examined and compared with the other.

New York - New York (PRWEB) November 26, 2021 -- Logo design and packaging influence 36% of purchase decisions in the F&B industry making it a more powerful

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