American Airlines Begins Home Delivery Service For Onboard Wines
WASHINGTON (dpa-AFX) - American Airlines announced the launch of Flagship Cellars, its home delivery service for premium wines usually available onboard.
The airline s move is said to be due to the excess wine it has amid the weakness in air travel demand following the coronavirus pandemic crisis.
The company expects the new at-home wine program to generate about $40,000 to $50,000 in sales during the first quarter.
In a statement, the company said that for the first time ever, anyone 21 years or older can sit back, relax, and enjoy its premium wines by having them delivered straight to their door with the new service.
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It says: Each year, a dedicated team of wine experts carefully reviews nearly 2,000 bottles to select those that will join the award-winning American Airlines wine program. Twice a year, the wine experts identify top selections based on their notes and historical data on what has been most popular with customers around the world. The team meets with its award-winning master sommelier to blind taste wines before presenting final options to a variety of American team members to solicit feedback and identify which wines are best suited for onboard and in lounges. American has more Global Traveler Wines on the Wing awards than any other U.S. carrier, including four first-place wins in the past year. Since 2015, American has been the top airline for first and business-class wines in North America.